How we deal with water today has an impact on ecosystems around the world and a major influence on the lives of future generations. By 2030, global demand for water is expected to exceed supply by 40%, which bears enormous economic, political and social challenges. Nevertheless, the topic of water is not adequately discussed in public.
Water is the most fundamental challenge of the 21st century. By 2030, global demand for water is expected to exceed global resources by 40%.
Our use of water is strongly linked to what we know about the resource. Our goals are based on this vision:
Raise awareness for the value of a functioning water supply system in everyday life
Bring the topic of water to the general public together with partner companies
Turn partner companies into active ambassadors of the topic