With our cause-related marketing concept, social commitment can be integrated into everyday business life and at the same time effective marketing can be carried out.
CONCEPT
In the "cause-related marketing" concept, partner companies link their offer to a donation for WfW and communicate this to their customers. In this way, they advertise their commitment and raise awareness of the value of water as a resource. Communication with WfW turns the commitment into a statement to customers and employees.
Advantages of a WfW PER UNIT partnership
Standing out from the competition and increasing sales figures
Communication of corporate values and perception of social responsibility
Supporting WfW's vision of a climate-friendly and fair use of water
"As part of the WfW PER UNIT partnership, Quooker supports the work of WfW and combines sustainable action with global responsibility. Together with WfW, we are committed to a more conscious use of water and carry this message to the outside world."
Elena Pecelli, Marketing Manager, Quooker
IMPLEMENTATION
WfW PER UNIT partners combine the sale of a product or service with a contribution to WfW project work. The WfW PER UNIT logo distinguishes these products. The amount of this contribution and the time period are determined individually. WfW PER UNIT partner companies benefit from a comprehensive advisory service that makes the commitment of our partner companies visible internally and externally.
